Alcohol Awareness Week – Make a Positive Change! 

It’s Alcohol Awareness Week from 16th – 22nd November. This year, despite its challenges, many mums have made a conscious effort to either reduce their booze intake, or even quit drinking altogether in an effort to be healthier and happier.

Sobriety is gaining traction and growing in popularity. And, although some people drank much more than usual in 2020’s lockdown months, many others used the time to either stop drinking or drink much less – with figures and stats from the Institute of Alcohol Studies (IAS) backing this trend-split up.
The theme for this year’s Alcohol Awareness Week is Change, and the organisers plan to use the time to encourage Brits to examine their own drinking habits and make positive changes.  According to Alcohol Change, which promotes the week, drinking is often seen as an expectation rather than a choice, and people in the UK are suffering as a result.
If you have considered making a positive change to reduce or stop drinking, here are some books, resources and alternative drinks to help you…


The Unexpected Joy of Being Sober by Catherine Gray

This 2017 book stormed into the Sunday Times bestsellers list, and has been a source of “joy” for those looking to quit the booze ever since. This book focuses on the positive aspects to being sober, looking at how ditching the wine and gin will make you happier, healthier, wealthier, slimmer, sexier and much more. It’s inspirational and aspirational, rather than judgemental, so it’s a great way to ease yourself into the sobriety game.

The Easyway for Women to Stop Drinking by Allen Carr

Allen Carr was catapulted into the limelight when his first book, the Easyway to Stop Smoking, became a mega hit, helping millions of smokers all over the globe ditch the horrible weed forever.  This book applies the same psychological approach to drinking, focusing on women in particular, and looks at the reasons why we drink in the first place. It promises to give you step by step instructions to stopping drinking altogether, without feeling deprived or scared.

Less Wine, More Time by Mim Jenkinson

Aussie-Brit parenting and lifestyle blogger and influencer, Mim, talks us through her own journey into a secret alcohol addiction, and examines why the “mummy wine time” culture is so damaging to women all over the world.

Social platforms:


Love Sober is a great platform for anyone looking to quit the booze. You can follow authors Kate and Mandy on Instagram, and listen to them via their podcasts and audiobooks.   The duo preach positive sobriety, and champion coaching with a focus on examining addictive behaviours and habits, and how they link to stress and anxiety.


The Sober Girl Society is a social space designed to empower sober and sober-curious women into stopping the booze, eliminating hangovers and jumping off the emotional rollercoaster that drinking can lead us to.

The Sober School

Coach Kate Bee uses her social space to help women quit drinking and manage the “wine o’clock” syndrome. Her Instagram is a wealth of resources and also includes links to free survival guides and “pep talks”. It also champions and celebrates the booze free culture, positioning alcohol as the bad guy that will zap your joy with its sneaky tricks!

In My Sober Skin

This Instagram platform and free Facebook group brings together like-minded women who support each other through tough times – minus the booze! 

Love Soberful

Veronica Valli has been sober for 20 years, and has a podcast, an online sobriety programme and an upcoming book “Soberful” on how to live a full life free of alcohol.

Alternative drinks 

The lo-no alcohol sector has developed and grown massively over the last few years, and – rather than having to drink boring old fresh orange whilst everyone enjoys a bevvy – there are loads of amazing brands offering products that will provide premium, delicious alcohol alternatives that sober folk can happily chug without feeling like they’re missing out.  Here are three of our favourite premium spirit alternatives…

Seedlip Grove 

This delectable, citrusy spirit has a fresh grapefruitty and orange bitterness with a touch of ginger and peppercorn for warmth. It’s lovely served with tonic and a slice of orange peel and loads of ice…

Borrago No.47 Paloma Blend

If you love a floral gin and tonic, this perfumed, botanical booze free spirit has herbal, almost minty aromas and fresh lemon flavours which result in a delicious drink which is perfect with tonic and a chunky slice of orange.

Lyres Italian Orange 

Ooh if you love a Negroni, you will love this! With rich flavours of blood orange and red citrus, this gold medal winning dry spirit is perfect as a classic Italian-style aperitif. Mix it with Lyre’s Dry London Spirit and Aperitif Rosso to make a perfect Negroni, sans alcohol!

Have you quit booze, or will you consider making a positive change? Tell us about  your journey and share your favourite resources.